It's the jpeg with film simulations........ :( I got into Fuji a few years back. I work in IT and spend all day on the computer, I game quite a bit....on the computer. I did not want another hobby that required more hours on the computer! So, with film sims, I can "pre-process" my shots. I think about all the colors in the location I will be and choose a tone that I like before I go on the shoot. I've been pretty impressed with what I have been able to capture just with jpegs. There are times when the film sim is a complete bust for a shoot, so I do record RAW along with JPEG and probably end up editing 15% of what I take. It works for me! That's all I'm saying.
I don't really understand what's so great about Fuji cameras. Sony did everything better with the RX1 a decade ago.
It's the jpeg with film simulations........ :( I got into Fuji a few years back. I work in IT and spend all day on the computer, I game quite a bit....on the computer. I did not want another hobby that required more hours on the computer! So, with film sims, I can "pre-process" my shots. I think about all the colors in the location I will be and choose a tone that I like before I go on the shoot. I've been pretty impressed with what I have been able to capture just with jpegs. There are times when the film sim is a complete bust for a shoot, so I do record RAW along with JPEG and probably end up editing 15% of what I take. It works for me! That's all I'm saying.
From what I can piece together it’s the retro look and the built in fuji film emulations for jpeg. Don’t know if it’s a lens thing too, but if there is any interest in RAW format the popularity is non consequential- unless you’re deep into the Fuji universe and suddenly everything is super expensive.
I ordered the X100V as soon as it was announced and have shot many thousands of images with it. It's easily at the top of my most used and loved cameras ever. It's coat-pocketable, has a fantastic lens, feels good in the hand / is ergonomically pleasing, it's visually pleasing, and offers built in film simulations that can be modified to your taste. I take it with me almost everywhere I go. I don't use my phone's camera. Fuji's "X App" is great for transferring high quality JPGs to your phone for sharing on social media / with friends.
As for the internet hype around the camera though, I have no idea what the big deal is. I keep seeing these videos on YT about it and they seem to blame "influencers" on TikTok. Maybe there's still a market for a snapshot camera (a la Canon Elph) for those who want something more than a phone but less than a full frame ICL camera.
My first digital camera was the Fuji X-T10. Finally, a camera that met my expectations coming from film photography. That's always been the charm with Fuji - they've bridged a gap between old and new and, with their rangefinder-style cameras, offered a poor-man's Leica (albeit using a cropped sensor). in my opinion, they've completely lost their way in recent years though as they've been competing more with Canon and Sony.
Edit: I just looked a the Sony RX-1. It doesn't even have a view finder. The X100V has a hybrid EVF / OVF which in and of itself may be enough for some people to enjoy it.
The RX1 has an optional optical viewfinder you put in the hotshoe. The RX1 mark 2 adds a pop-up EVF.
Have to say though that I prefer to use the screen rather than a viewfinder because it gives you more freedom around camera positioning.
