Sainsbury’s boss defends decision to sell customers’ Nectar card data

Sainsbury’s and Tesco have also faced criticism for creating a two-tier pricing system, offering much lower prices to loyalty card holders.

“The vast majority of customers in supermarkets want to use Nectar because it saves them money. If you spend on average £80 this week and use Nectar Prices, you’ll save about £10 on your shop so customers really like that value.

Get in the fucking sea. Of course you'll 'save' money with a Nectar card if they have wildly inflated prices for non cardholders. The fact that this is happening in more and more supermarkets makes me want to start setting them on fire, and the bastards that come up with these plans.

A defence that will create long tern harm to users. Will trash mine and shop elsewhere

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what we hear from customers, they don’t want to be sent lots of marketing and media messages that aren’t relevant to them

Yeah sure, if you phrased it as "do you want all the spam or slightly less spam?", if you'd been honest and said "do you want us to track you and sell the data to the highest bidder?" then a few more people would have your you to fuck off. I'd like you to sell me the products I actually want and fuck off with every advert full stop, but one step at a time, eh?

You know, they don't actually check the address or name you put in when registering for a nectar card. Imagine what would happen if enough people accidentally put the wrong details in there - I can't imagine the data would be worth as much if it's mostly nonsense.