When small businesses show up on your Google map when you are navigating somewhere else...?
How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?
Better then when the business won't show up on maps, unless you type the name in. There are a ton of businesses that even if I zoom all the way in on that business it will not show the name of the business. But if I type the name in it will show in the correct place. It's annoying as hell. I know there is a certain business there. I can see the building in maps. I just can't remember the exact name. I need the phone number to know if they have a part or an item. Have never been able to figure out why Google maps and Apple maps does this crazy stuff.
I typed in Indian food, and it doesn't show the one in my neighborhood with 200 five star reviews until I search for it by name or zoom in all the way.
How many other restaurants are getting fucked over?
Did you search for them at some point? In my experience you have both random stuff popping up and past searches hits. I suspect the absolute random stuff ro be related to advertising.
I suspected so much but in my case those were absolutely unrelated to me unless the ads criteria was basically “human living 20km around city X”… which would be quite stupid to spend on to advertise one’s business.
I was getting so many spam calls I took my phone number off my Google business profile. I make custom stuff and only locally. All by word of mouth. People still found me but it was a hassle for other businesses who would get calls looking for my number. So I wrote my number on a piece of paper and posted the picture on my profile. It's like a "prove you're not a robot" test.
Thank you for the insight. But wait a minute, who pays $2 to $6 per click? Kaley Lesham pays Google that much every time someone clicks on her? Seems to me that licensed clinical social worker who put her name on Google maps would have to pay a lot for that.
it depends on your average CPA. If a converting customer has an avg LTV of $2000, it's reasonable to have a CPA of $1000, then working back from that at a CPC of $6 you'd need 166 unique sessions for a conversion, or a 0.6% conv rate - seems achievable.
We don't know how much she pays, but yeah. It's quite likely she does pay that much (and it may or may not pay off - if she gets one extra long term customer paying $100 per session, every week, for a year, that easily pays for a couple hundred clicks that go nowhere. OTOH the 99% of people who don't need a LSCW but click the pin just to figure out what it is, why it shows up on the map, or what the acronym stands for aren't going to provide any benefit...).
Ads/Marketing/customer acquisition are unbelievably expensive (and thus also a huge business).
The ones that want your clicks are obviously advertisements.
But I see a lot that have nothing to do with clicks, and I think Google is just testing to see if it's irrelevant location... Showing it to a small number of random people and seeing if they click on it.