I don't know about this Cycling competition, but the Tour de france thing has more helper cars, truck, cameraman motorcycle. Entire mobile village with caravan, trucks etc. Thats a lot of ecological impact even if indeed Cycling is one of the greenest transportation method.
Yeah a big competitive bike race with corporate sponsors and television cameras has little to do with cycling as a green method of transportation. It’s a bigass corporate gangbang and a fair target for disruption. Only the most lazy, dense observer would look at the Tour de France and think it was there to promote environmentalism.