I do not deny that a segment of consumers want large cars. I, myself, have need for a 9+ passenger vehicle with a >10,000lb tow rating. A modern Suburban is actually too small to meet the needs of my summer and daytime business, which involves hauling customers and equipment across the county. But, I still have plenty of options on the market for that large vehicle.
But, my winter and nighttime business calls for a very small, very lightweight vehicle. 30-year-old subcompact designs are more fuel efficient and suitable for couriers (DoorDash, GrubHub, etc.) than anything currently being manufactured. I can't buy a new subcompact vehicle: there is nothing currently on the market that ideally meets my business needs.
The closest I can find in terms of ideal size and weight would be a Japanese Kei truck, but maintenance would be a nightmare.
You are not getting an accurate picture of consumer preference, because the segment of the consumer base demanding small vehicles is not having its needs met.
Also, obligatory "Fuck Tesla". Fuck their lack of door handles. Fuck their lack of buttons. Fuck their touchscreens. Fuck their quality and workmanship. And triple fuck the politics of their CEO.
I can’t buy a new subcompact vehicle: there is nothing currently on the market that ideally meets my business needs.
I'm curious what kind of "business need" you have that could be met by a subcompact from 30 years ago but NOT by a Chevy Bolt or Chevy EUV? Either of those have an mpge rating of more than DOUBLE what an old Honda Civic Hatchback or Kei truck could manage plus more cargo space than either of them! The Bolt's are fairly inexpensive too, 2020 models can be bought used for less than $18,000 and 2017s for less than $14,000.
"More cargo space" is the battle cry of the "bigger is better" crowd, so I reject that argument outright.
Yes, the bolt has better economy. But, the 1990 Honda Civic was 20 inches shorter and 4 inches narrower. An updated Honda Civic with an equivalent drivetrain as the bolt would be smaller and lighter, and thus be getting even better mileage than the bolt.
Those extra 20 inches in length and 4 inches in width are necessary for the bolt to meet modern emissions standards. Shorten it by 20 inches and narrow it by 4, and Chevy wouldn't be allowed to produce it, even though it would have a higher economy.
“More cargo space” is the battle cry of the “bigger is better” crowd, so I reject that argument outright.
Then I reject your consideration of a Kei Truck as cargo space obviously isn't a concern for you.
But, the 1990 Honda Civic was 20 inches shorter and 4 inches narrower. An updated Honda Civic with an equivalent drivetrain as the bolt would be smaller and lighter...
Unrealistic as it could not be sold. A 1990 Honda Civic lacks crumple zones and other safety features that are now required on vehicles in the United States.
...and thus be getting even better mileage than the bolt.
Nope, the additional safety features make the footprint lager and the vehicle heavier.
Those extra 20 inches in length and 4 inches in width are necessary for the bolt to meet modern emissions standards.
Sigh, the Bolt doesn't HAVE any emissions. It's a straight EV. The extra size over a 1990 Honda Civic are for the required safety features and drivetrain.
Yes, the bolt has better economy.
So what's the problem? A domestic auto manufacturer DOES in fact make something that would work and that something is superior in every way to a sub-compact from 30 years ago. Go buy one.
Unrealistic as it could not be sold. A 1990 Honda Civic lacks crumple zones and other safety features that are now required on vehicles in the United States.
So, you're saying it's a regulatory preference for larger vehicles, not a consumer preference, right?
Then I reject your consideration of a Kei Truck as cargo space obviously isn't a concern for you.
The maximum length of a Kei truck is 30" shorter than the 1990's Civic. The maximum width of a Kei truck is 6" narrower than the Civic. Your criticism of the Kei truck is nonsensical.
No, I'm saying that there's vehicles made and sold in the United States today that fit your "business need". The rest of this is you making some bizarre argument about a fictional vehicle that could hypothetically be better.
I can’t buy a new subcompact vehicle: there is nothing currently on the market that ideally meets my business needs.
You are not getting an accurate picture of consumer preference, because the segment of the consumer base demanding small vehicles is not having its needs met.
There are way more than enough small vehicles to choose from. You're just wrong on this one.
Maverick is 7 inches longer, 4 inches wider, and 5 inches taller than a 1990's Ranger. Despite that, the Ranger's bed is 20 inches longer than the Maverick's.
The Maverick is more comparable to a 1990's F-150 than the Ranger. Maverick is 6" longer than a 1990s F-150 with the same bed length
The reason they don't make a 2-door version is because the shorter length of a 2-door would tighten the CAFE standards, and it would not be able to comply.
All other things being equal, the smaller vehicle will have better economy than the larger. So the more relevant observation is "it doesn't have to be longer". There is no engineering reason why the Maverick has to be bigger than the Ranger, and it would be more economical if it weren't. It is bigger only to satisfy regulatory compliance.
You misunderstood my statement. There is no CAFE regulation that requires vehicles to have 4 doors. The bed is shorter because it has 4 doors. Because that is what consumers want. Not because the law requires it.
I understood you perfectly. Don't conflate "rejection of your argument" with "lack comprehension".
You would have a valid point if they made a 2-door variant, even if that 2-door variant came with a bed 6" longer than the Ranger's bed. But they don't. You would have a point if used 2-door Rangers were valued substantially less than 4-door models. But they aren't.
There is no justification for your claim that "consumer demand" is even a significant factor, let alone the primary reason why the "compact" Maverick has a "full size" length.
The reason that their "compact" truck today is the size of a full-size from the 1990s (and why their full-size F-150 today is so much larger than one from the 1990s) is CAFE standards. Even though the Maverick would have better economy, less emissions, greater range, a better MPG rating with a Ranger-sized body, it would not meet the tighter restrictions that a vehicle with a Ranger-sized body would have to meet under CAFE.