It’s $50 every 5 years. As someone who’s sat in border lines nearly 2 hours long, it was an easy buy. The eased up security in American airports is just a cherry on top.
I do sometimes feels like I'm selling Nexus cards because it's so amazing, I want everyone to have the same experience.
I once flew into Victoria BC, Canada. Airport is really small so they don't have a dedicated Nexus line like they do for major airports. I walked up to the guard at the front of the line and asked, 'where's the Nexus line?' and he said to the crowd of people waiting, 'wait here. I'll be right back' and then told me to follow him. He lead me to the front of the line like some movie star or big shot and everyone was eyeballing me like wtf is this guy. They tell people to move back to make room for me, right before the scanners and I just slink my way to the front with all eyes on me. As the guard leaves, I said, 'I have a Nexus card.. $50 for 5 years, it's totally worth it'.
Prior to having a Nexus, I once nearly missed a flight due to airport issues, not because I was late and the stress alone was worth $50 per flight, let alone $50 for 5 damn years. Even better? Americans pay $100 USD for 5 years and we only pay $50 CAD.