I have to pay extra to remove ads from Prime Video
I’d seen rumours online but got the email this morning.
EDIT: seems like there won’t be ads for everyone straight away.
Live events, such as sports, and content offered through Amazon Freevee will continue to include advertising. Customers in the Republic of Ireland, Channel Islands, and Isle of Man won’t see ads in their experience at this time.
It had ads before movies from a long time, 4+ years or even more. The difference is before they were calling them "recommendations", now they're called "ads"
They were running forced movie "recommendations" (=ads) before movies to gather metrics to present to the advertisers
Trailers shouldn’t be lumped in with ads for Products imo. Trailers before movies have existed forever. Getting interrupted by an ad for Honda is annoying.
I remember getting them before the lights went down, and then the typical coca-cola and popcorn ones. Can’t recall any car ads but I don’t doubt it. I have a nice TV so I don’t go very often.