For real. No matter how much I rode when I was really into cycling, I always got saddle sore pretty bad by the end of the session. Dunno why bike seats are designed so poorly in regards to comfort.
I'd still love a bike-centric infrastructure though.
Saddle comfort is highly dependent on the shape of the sit bones of the individual. Your local bike shop may have the tools required to measure them, to get you a properly fitted saddle.