Ever since the 90's, almost every protest or riot that has been on TV in the past few decades has been based on circumstances everyone has been misled or lied to about. I say this generally, I'm not speaking about any specific ideology or any particular group. All the protests follow the same pattern of epiphany, yet they keep happening.
The ones that took place during covid scammed us all because covid required those in charge to say "don't worry, us being out in the open didn't cause the virus to spread, we took precautions". Today, covid commercials will say those same groups that those protests were made for were disproportionately affected by covid as if it's because of human right, and nobody is connecting it to the fact the protests happened during a time when every restaurant had plexiglass barriers. Again, not speaking for any group in particular, this was a fault for the Canadian truckers, BLM, those Trump-voting Libertarians, etc.
You say that like they wouldn't especially be included.
Climate change is an issue, I don't deny that. Nor do I deny it's accelerated by humanity. But it's incredibly inflated. Every decade has "a few decades into the future" as our day of doom, and nobody does anything about Asian countries polluting the Earth, they just ask Western nations to do things. In China, there are cities where you need a gas mask to go out onto the streets, maybe do something about that.
As for human rights, yeah that's the biggest contributor to false or misleading protests, and again I am not speaking in favor of either political wing here. The Tawana Brawley protests, based on a lie. The George Floyd protests (and its satellite protests), based on a lot of glorification and a generalization of their targets. The Harambe protests, not misleading but definitely overblown. The Cecil the lion protests, completely pointless. The White House protests with Q-anon, completely without evidence even if it "seemed" they were right (and was done by a white supremacist group). The pro-Trump protests before that, based on over-heroism. I could go on.
A scam is any ploy made for gain that isn't based on an honest foundation. Protests as of late would thus be scams on a grand scale.