In the days ahead of the Vision Pro’s launch, Apple has heavily promoted some of the apps destined for its spatial computing headset.
But it’s increasingly clear that the early success of the Vision Pro, and much of the answer to the question of what this headset is actually for, will come from a single app: Safari.
Over the last decade or so, we’ve all stopped opening websites and started tapping app icons, but the age of the URL might be coming back.
It felt for years like Apple would happily ditch Safari altogether if given the choice; after all, it tightly controls everything about its platforms, and the web is an utterly uncontrollable place.
Apple has been warning developers to prepare their apps for all kinds of new screen sizes and layouts, as users do wacky stuff with their headsets.
Because here’s the real question for Apple: which is more important, getting the Vision Pro off to a good start or protecting the sanctity of its App Store control at all costs?
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