I know absolutely nothing about TikTok, but as someone who has been alive since vinyl records were the standard vehicle for music, I can tell you beyond the shadow of a doubt that Universal are the bad guys here. Record companies are the scum of the earth, absolute garbage human beings.
Probably because they have been around long enough to read and see the news/information about how predatory the business is... do you really need citations?
Lmao this is horseshit. Tiktok is incredibly infamous in the industry for how shit their deals are, but labels put up with it because they know songs getting popular on ticktock drive streams and views on other platforms.
Like seriously not even the artists behind the most played songs on tiktok are making much money off their """artist first""" deals.