That’s all Blizzard looks at these days. Is it making them money? And the answer is an abundant yes. So for whatever hate there is, the fact that players are still handing them fistfuls of cash indicates full success to them.
It seems most likely to me that it's prep for the rest of the Microsoft deal so they can claim to regulators they aren't using their ever-growing control to choke out other platforms. Same reason they're making those promises about Call of Duty on Switch.
I guess this could be a glass half full kind of situation.
But they also are not making as much money as they could have if they delivered on a good game. Even if they got only 5% of steam, that is still 95% of steam that didn't buy it.
Sure, you can make the argument that they still got into a new market. However, if your product was scientifically engineered to appeal to the most demographics, then only 5% of that market is concerning.
The situation kind of reminds me of titty streamers on Twitch. Everybody seemingly "hates" them yet they make an absolute killing regardless, because the silent majority think it's perfectly fine.
While I completely understand the hc gamer community hating the game, I personally, as a 37 yo working person, have had co-op and solo fun for over 200h with a few friends.
For me, that's well worth the price of the game. And no I won't be buying any passes and I won't even finish season 1 because there's nothing really that new there, but objectively D4 was a good fucking game, especially for couch co-op lovers.