And oh my god what a difference. Watched Fargo (1996) in 4k HDR on it and it blew me away how great it looked! I thought it would be a minor step up from an LED LCD but it was simply amazing.
Heads up too, if you're casually in the market, I worked at Best buy for years and can say Superbowl is the best time to buy. People think it's black Friday but that's just when they hock cheap crap. Superbowl is when they actually mark down the quality tvs. Saved 600 bucks or so!
Any static red or yellow patterns will cause significant burn in. I have Netflix and YouTube logos as well as their progress bars burned into my 2018 LG from their “smart” TV apps. It took a couple of years to be noticeable, but once it’s there, you always see it.