As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials was horrible,” says David E. Kelley of his Hulu show with breaks.
Don't watch the show / movie you wanted to - unacceptable sacrifice for a lot of people.
Break the law / pirate - some people really dislike this, or else are scared, or are not technically savvy enough to know how to or that it's even an option.
Sometimes it's too much trouble, like if you pirate a show you need to get subtitles in your own language and hope the times line up.
I agree it's unacceptable for me, but I also get why so many people just put up with it.
I'm sure they do, but I issue is they already were / should have been making a profit on the existing, bottom tier ad free plan. Now it's just price gouging by adding ads to existing tier instead of adding new cheaper tier with ads.