Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY.
Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit:
LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
Good luck but as someone who is techy, Linux drives me insane every time I use it. Yes, it's a skill issue. I think that's sort of the nature of the problem regarding Linux adoption.
I'm capable, a quick learner interested in learning, good at following step by step instructions, and am really good at teaching others once I've learned it.
I've been on and off Linux for at least 8 years now and I feel like I end up hating it more and more each time I work with it. I will say, all of them are hobby projects of things that I just want, or tried to replace something from Windows by using my server.
I'm sure if it was just basic web browsing it would be fine, but I inevitably want to do something so I look for how to do it, follow a guide or the documentation and inevitably 5 steps in something goes wrong. Like, I genuinely can't think of a single instance where I've been able to follow a step-by-step outside of the Steam Deck and have it actually work the first time.
That aside, usually the amount of networking that has to be done manually is what gets me, bonus points if you are double natted.
Docker has made things better but it's still a pain in the ass for me. I enjoy working with computers and software but more often than not I do not enjoy my time working with Linux and by the time I finally get something working I am just wishing I hadn't wasted all my time trying to get it working, and wishing that I didn't care so much about this. Cause if I didn't care I could happily live without home assistant and my server. But I do care, so I have to work on it.
It's genuinely frustrating. Something as simple as Stable Diffusion - literally a git clone command - something I've set up a dozen times on Windows installs, just will not work on my server because it decides something is wrong following the install.
This whole time running Linux there have only been 2 things that I rarely have problems with. The first is Plex, since I first installed it on a RasPi using DietPi I've had nothing but good, smooth experiences. Once in a while there would be a hiccup but it was straightforward enough. The most difficult Plex has ever been is on my recent server build with an NVIDIA card, just getting hardware transcoding to work (which it at least recognizes the GPU now so I think it is). Oh, and stupid fucking permissions. God I hate permissions.
The other has been my Steam Deck, where I've had no issues through and through, from modding to random installs.
Anyway, I'm ranting like this because I'm so frustrated with Linux's ease of use/access. Technology has gotten so much easier to use that it feels insanely archaic being forced to tell Linux every specific little thing to or not to do. What's more frustrating is when you are following the documentation and it never mentions what to do if ______ doesn't work, it just continues on.
So all told... As someone who is confident with technology and familiar with Linux, I just have a hard time believing that someone who can hardly use an iPhone will have an enjoyable experience trying to, say, watch Netflix on Linux. I'd like to believe it, maybe my experiences have me biased.
And before anyone comes at me, I hate and get frustrated with Windows too, but I use it because when I try and do something it works, usually in a quarter of the working time. Surprising considering it's Windows, but of all the projects I've tried to do on both Windows has a much higher success rate. Like almost 100%. Off the top of my head the only thing I couldn't get working was DizqueTV on a Windows-Plex server (which ended up being why I moved it to Linux). Funny enough, DizqueTV wouldn't work on my Linux install either because of my ISP.
I have the opposite experience. Windows is infuriating to use. It doesn't obey me. It updates whenever it feels like it, installs crap I don't want and switches my defaults, all while selling my data.
And I'm also on a double NAT, it causes me no problems.
I've also never had problems compiling and running random projects. Hell, it's a hell of a lot easier than on Windows.
I also did begin to use it at a young age, which probably helped.
I think ultimately it's not a technical problem, but a familiarity problem that hurts adoption. Things don't behave the same as people are used to so they disregard it. I guess that's why Microsoft licensing Windows to be used in schools and then schools using it exclusively is so insidious. They're hooking people young and then so many people are locked in indirectly. It's deliberately increasing their dominance with plausible deniability.