Linux needs to grow. Stop telling people it's 'tech-y' or acting like you're more advanced for using it, you are scaring away people. Linux Mint can be used by a senile person perfectly.
Explain shortly the benefits, 'faster, more secure, easier to use, main choices of professionals and free'. Ask questions that let you know if they need to dual boot, 'do you use Adobe, anti-cheat games, or Microsoft Office', 'how new is your computer', 'do you use a Mac'.
And most importantly, offer to help them install.
They don't understand the concept of distros, just suggest Linux Mint LTS Cinnamon unless they're curious.
That's it, spread Linux to as many people as possible. The larger the marketshare, the better support we ALL get. We can fight enshittification. Take the time to spread it but don't force it on anyone.
AND STOP SCARING PEOPLE AWAY.
Linux has no advertising money, it's up to us.
Offer family members or friends your help or copy and paste the below
how to install linux: 1) copy down your windows product key 2) backup your files to a harddrive 3) install the linux mint cinnamon iso from the linux mint website 4) use etcher (download from its website) to put the iso on a usb flash drive 5) go into bios 6) boot from the usb 7) erase the storage and install 8) press update all in the update manager 9) celebrate. it takes 15 minutes.
edit:
LET ME RE-STATE, DO NOT FORCE IT ON ANYONE.
and if someone is at the level of ignorance (not in a derogatory fashion) that they dont know what a file even is genuinely dont bother unless theyre your parents cause youll be tech support for their 'how do i install the internet' questions.
I don't buy the whole "the more users a software has, the better it gets" rhetoric. Historically this has been the opposite of the case. There's an even higher users-to-contributors ratio amongst the general population. Not all users share the same respect for the philosophy behind FOSS.
If the driving force behind design decisions becomes "what keeps people happy so they'll keep using our software" and not "freedom," there's now a practical incentive to sell out and introduce more Intellectual Property shenanigans into the ecosystem. After all, it's a lot easier to hire devs and churn out new features and keep the software actively developed for the foreseeable future if there's money in it. And the only way there can be money in it is if there are proprietary licenses shitting up the place, and Shit As A Service suscription models as far as the eye can see.
Linux always has been, and should always continue to be, about freedom. If that freedom comes with user-friendliness, great! If not, then we have to pay the price: taking responsibility for the tools and tech we use and learning how to use them properly and contributing to them to maintain a community of likeminded people. Otherwise, we're not worthy of the freedom and the responsibilities it entails.
I get your point about elitism and gatekeeping. We're no better than Windows users or Mac users or any other OS' users. We just have a set of values unique to our community, and they have sets of values that differ. We also shouldn't be throwing users under the bus in the name of politics, but part of what makes Linux slightly more bearable is the way the driving philosophy of Free Software is evident throughout. Linux is better than it could be because it attracts the people who want to be here for the community's values, not the people who have to be coaxed and coerced into accepting the values to use the "best"/"easiest"/"friendliest" software.
This. GNU/Linux should be sold on the premise of the values of software freedom.
Stuff like:
Imagine being able to take a piece of software to any programmer you know or can find to fix a bug, or add something, or improve something, the same way you can take your car to any mechanic. And if you're inclined, you can even work yourself. Think of how liberating that would be for the world's communities.
OK I'm searching in vain for the mega-upvote button.
I would add that desktop Linux only exists today as an alternative to Windows because of those values. This history of Linux desktop environments and applications is rife with examples of popular or personally important bits of software that were forked and kept alive by the freedom granted by FLOSS licensing.
If "Linux" was a thing that MS could have bought and then destroyed or enshittified, they'd have done it twenty years ago. And make no mistake, they continue to play the long game.
Yes, we should all be good to newcomers. No, the direction of desktop Linux should not be steered by wanting more of them. It should be steered by a need to provide desktop Linux for people who enjoy using desktop Linux.