Well, copyright proponents succeeded in persuading the majority of people that buying something you can't copy or share is still ownership, despite it being against human instincts.
Only instincts matter more, not less, than laws. Because instincts work first.
So in fact they persuaded us that it's normal to own less, rent more, buy a cat in a bag, buy something without any guarantees, buy something with unclear obligations, because everybody around does that and it's socially shameful otherwise.
Which is amusingly similar to what fraudsters do.
So the next stage is the amount of obvious fraud from those big copyright-reliant companies increasing. Good night, sweet prince.
Yes, I'd like one cat please. No, not that one...the dapper tabby gentleman in the back...yes, that's the one. What's that? No, no thank you, I don't need a bag.
...on second thought, yeah, go ahead and give me the cat in a bag. What's the damage?