Yeah I believe it, the trend didn't hit my city (Montreal) though, which is lucky. I went to Ottawa (a near city) a couple years back and they have a row of cookie-cutter pubs in their fancy part of town which all served burgers without fries and you had to pay extra for ketchup. I don't know when I got radicalized, but that definitely paved the way.
I went to Portugal last year and they have this custom of serving crisps(chips, if you’re American) instead of chips (that’s fries if you’re American!) I bloody hated every second of it, the burgers were delicious though