It's a power grab. They'll justify control over the training data with intellectual property which keeps it out of the hands of everyday people but they stole the "intellectual property" from us in the first place. Then they'll control the "means of generation".
Spez has spent his entire time as CEO chasing the latest tech shiny - reddit crypto, reddit NFTs, reddit video a la TikTok. And he's always managed to do it after the craze has started to peak. So now he's chasing the latest shiny, reddit AI, starting a full year after everyone else already released their products.
He's late yet again, and he's proven repeatedly that's he's failed to understand reddit's greatest strengths and value. This "reddit AI content" and the IPO is his last chance to get some value out of reddit, and his last chance to make money for nothing because no one is going to hire him in a leadership role ever again. I just wonder if he's smart enough to understand that, or whether he's just hoping to get enough money to fully build out and stock his personal doomsday bunker.
To have better bots so they can advertise via posts and make it seem like a human recommended it. That's why a lot of people started using Reddit in the first place. Myself included. Only time I use it now it's when a search result takes me there. Can't remember the last time it was a useful result though.