Exactly. The entertainment value of it is very similar to the early MTV. When you find the right creators for you it's very rewarding.
And on top of that for me YouTube's music recommendations are always spot on. Sometimes it insists that I check a music video on the landing page. Every time showing me the same thing. And most of the times it turns out to be a very good discovery. So it's a very good medium to discover new music.
Funny enough, YouTube Music's recommendations are always sub-par.