Here's why the $3,500 Apple Vision Pro headset is so expensive
Here's why the $3,500 Apple Vision Pro headset is so expensive
The Vision Pro starts at $3,499. That's a lot more expensive than competing headsets, such as Meta's Quest 3.
The $3499 Apple Vision Pro reportedly costs $1542 to make.
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Yeah there's no way it doesn't cost an absolute fortune to make a Vision Pro. The display is nuts, and if reports are to be believed, extremely difficult to make and with a very low yield. Then there's a bunch of other high tech stuff in there.
It's pretty much a polished prototype for Apple to simultaneously explore possible design avenues in the VR space, gather data on and overcome unforeseen obstacles in new VR tech and its development process, and get the ball rolling on VR software development on the Apple side.
The one perplexing thing is that right now VR has two main usecases: gaming and wanking. Apple takes a dim view of both. I think that's something they'll have to re-evaluate as they work to bring out more consumer-focused, sub $1k VR devices.
Yeah if you watch the iFixit tear down it’s obvious these things are just packed to the gills with tech. I’m not mega surprised they ended up costing so much. It’s really bleeding edge.
That said it’s way too expensive for me to get on board and I think they made some poor choices. Especially the outer display. The amount of weight, battery drain, fragility, and (presumably) expense that display alone added is just plain dumb. And it looks a lot worse IRL than in their videos.
I also think the aluminum looks great but I wonder how much lighter the headset would be if it were plastic without the outer display and glass.
It's basically got a full fat Mac arm PC in it, it's wild
Wearing a display on your head just seems like an awful experience to me. I always wondered as a kid what my "old people just don't get tech" thing would be and I think this is definitely over that line. I just got no desire for this shit. It's frustrating to see people chase it cause I know I'm going to have to deal with it eventually if they do.
Totally disagree with you. VR even in its currently pretty early stages is an absolute blast. Some of the most fun I've had gaming any time recently has been on a Quest 2. And I grew up on 8 and 16 bit consoles so I've been through the gamut of gaming experiences.
When the technology does another 5-10 years of advancing it's going to be absolutely huge.
And to your point about old people not getting tech, my grandmother and mom both love VR and play games and do workouts on Quest together. They actually use them more than I do.
gather data on
Yes. I make digital products for a living and our process is continuously informed by usage statistics from our customers. We also do focus group testing, and it has its place, but live data feedback gives us statistically meaningful readings of how people use our products and this tells us what to focus on to make them better.
Apple has been in pure focus group testing for a decade+ on this product and they absolutely just need to get into the field and accelerate their development with usage statistics. It doesn’t have to sell in the tens of millions. Remember focus group participants number in the dozens or hundreds, and a secretive company like Apple can’t afford to have too many of them.
The Vision Pro marks the end of prototyping and the beginning of actual product development. This is why I don’t care at all about the v1 product. It’s a starting point. Everything interesting happens from here on.
Gaming at least I feel like they’ve been trying to support more as a company for several years. It hasn’t necessarily translated to results, but it seems like they’re trying a lot more than they did a decade ago.
They seem to be pushing it on the productivity angle, but until someone makes a super light weight and open air headset I'm not wearing it for 8 hours a day.
For wanking; it still has Safari, and Pornhub still exists 👍🏽
Good luck streaming a 30 to 60gb video.
It works great with my DLNA server and can play in stereoscopic 3D with the moon viewer app
Unrelated. I was referring to the fact that PornHub only has very short and/or very low res video available for vr.
Oh, I wouldn’t know. Pornhub is basic. Streaming 3D porn over a VPN with DLNA is where it’s at
Spoken as someone who clearly has never used a VR headset for any sort of video content. To get even passable framerates at resolutions that don't look atrocious, you're looking at multiple GB for scant minutes of VR video content.
Unless you just want to watch the same crap you already do, but on an effectively building sized flatscreen, bandwidth and even local data storage and transfer rates become an issue fast.
It has 3D video apps too…
The VR wanking and gaming markets are too saturated for Apple to bother with. They want the VR computing market, which is essentially vacant.
This isn't a VR headset though...
They can call it whatever they want, but as far as I'm concerned a VR headset with very good video passthrough is still a VR headset.
The big deal is that this is a mobile VR headset. I don't know of another VR headset you can walk around in.
The Quest range. I'm sure that the passthrough isn't as good quality as Apple's (some glitching at the edges of objects), but it's easily enough to walk around in, especially the Quest 3.
Would you call Google glass or hololense a VR machine? No you wouldn't. Apple fits right in there with them
Glass were glasses with a small HUD.
Vision Pro are goggles with a full opaque display and video passthrough. Like an Oculus/Meta device. Just higher quality passthrough.
It's a VR headset, despite how much apple insists on it actually being a "spacial computer", and some people saying it's an AR device.
Glass was just a heads-up display in the corner of vision, nothing like any sort of vr/ar/xr system. I don't know why you would consider that comparable to any of the headsets. Hololens and Magic Leap were augmented reality, but by not using camera passthrough they were limited filed-of view and could not do opacity. Quest 3 is much more similar to the Vision Pro in terms of what it can do (aside from the outer display). For instance, it's possible to place large browser windows around your room, and replace your monitor with a larger virtual version.