Wendy’s Vows No Burger ‘Surge Pricing’ After Online Fury
Wendy’s Vows No Burger ‘Surge Pricing’ After Online Fury
The fast-food chain’s “dynamic pricing” idea was seized upon and mocked by furious Baconator lovers and rival companies alike.
Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
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Fuck them for even suggesting it.
Boycott anyway. Show we can't be fucked with else next business will call our bluff.
I haven't eaten at Wendy's since they discontinued their "Pick 2" salad-and-side deal. I've been boycotting since before surge pricing was even announced!
They need to bring back salad bars and their original fries to win me back.
They didn't suggest it.
That would also teach them to not bother backing down if there's backlash in response to an announcement...
So you have a certain level of annual profit. You suggest something incredibly offensive that you believe will increase profits by say 10% with the idea you can roll it back if its a net negative. The response is so negative that you re-assess and believe you will actually LOSE 10%. You roll it back but people are still pissed so you end up losing 2% to decrease in goodwill.
Anyone whose take away is that they should just roll on and lose 10% would be a fucking idiot. The proper take away ought to be staff ideas like this with a disinterested third party before announcing to the world so you don't lose good will in the first place.
What? Are you insane?
It is logical, I know for a fact that's how a lot of executives think when there's a backlash, they maybe go back part way or all the way on it (usually the former) people are still (rightly) upset then eventually they get jaded to the point of not giving a fuck about the backlash and making even worse decisions.
Those executives should be fired. Or at this point they should just set prices regardless of market, even though no one will buy at that price point. Same ridiculous logic.
The logical presumption is that the backslash for proposing it is a fraction of what the backlash is for implementing it.
I guarantee you if the backlash affects profits and angers shareholders the csuite won't be jaded about it.
They will find ways to blame anyone or anything else.
They will find ways to blame anyone or anything else.
They can say whatever they want, but everyone knows where the buck stops at, who's ultimately responsible for the decisions. Especially so the stockholders.
In theory sure, but in the real world it's much more messy and convoluted.
Just to state what I thought was obvious, I don't agree with or think this is how things should be done, but it makes sense if you understand the corporate ghoul mindset.
Just to state what I thought was obvious, I don’t agree with or think this is how things should be done, but it makes sense if you understand the corporate ghoul mindset.
Well, I was just discussing the 'backlash' portion of your comment, and not your overall belief of the subject.
In theory sure, but in the real world it’s much more messy and convoluted.
I promise you, I live in the real world as well.
Why can't you do that to big pharma with their overpriced meds?
Because then you could die. You usually don't get prescribed drugs you don't actually need.
Have you actually been to a doctor recently? They won't hand you opiates anymore but you can still get plenty of medications just by asking about them.
Boycott medicine?!
Yeah, my dad doesn't really need his insulin anyway
Guess how much insulin costs in other countries.
In Canada we're going to give it away for free!
Which is a good test for the new pharmacare system, because it's cheap anyways. Hopefully it progresses to actual full drug coverage and we can kick these worthless private insurers back to hell where they came from.
Oh shit, I'm gonna start taking so much free insulin now.
Me: dies