There's many EU commissioners pushing for commercial projects already, like Thierry Breton and his ever present "digital everything" initiatives that nobody asked for except the companies that are implementing it. Like eIDAS and the recent digital ID thing. The EU is very receptive to commercial interests but mostly ones originating from the EU.
It is true that we do have a very different outlook on privacy but that should not be mistaken for a lack of commercial interests.
That's definitely a concern. But at least for now, the EU isn't a pretend-democracy like the US is, with the actual shots being called by rich billionaires and corporations.