While a mega merger between two of America’s largest grocery chains is snarled in regulatory red tape, a smaller European entrant is eyeing a major expansion in the US.
I like how from the perspective of outsiders, Aldi is "small". They're huge here in Europe along with Lidl. The two make a meme of establishing shops next to each other wherever either exist.
I am glad that Aldi is setting up shops in US. The chain is pretty cheap though the food quality is okay compared to others. I haven't really heard anything bad about Aldi so they are pretty good employers unlike many American shops like Walmart.
Where I am in the US all our supermarkets suck, and are over priced. Aldi offers a clean environment with inexpensive food at decent non farm stand quality. When your alternative is double the price in a run down store or Walmart. Aldi is a very nice alternative.
I really don't think it takes much for Aldi to compete in a large part of the US market. Even if they're not the best because we have so much of the worst in supermarkets.
Yeah they're ALL over at least northern Illinois and southern Wisconsin. And for the longest time, it was the only place I could find zero-carb bread that didn't taste like garbage.
They're not a small company but their locations do typically have a very small footprint compared to the typical US grocery store... Much lower square footage.
They've been in US markets for decades at this point. They just don't have locations in every region of the US or so many locations even in the regions that they do exist as to be considered ubiquitous.
Aldi definitely isn't small in the US. This is like calling Publix small just because you don't live in Florida, or Love's small just because you don't live in the massive swath of the US they cover.
Its strange that they couldn't get a hold of Denmark. They closed all their shops here last year, even shops that opened that same week! Must have been a very abrupt decision!
People will argue that it's working in Switzerland. But, I don't think so. They are a little cheaper on certain article. And, I don't see lots of people there during the day.