Was there any indication something like this was coming?
Also, I only learned last 1-2 months during the API fiasco that Reddit had some weird NFT thing going on.. Are they just trying to find anything that will stick?
It's rumored that Reddit is about to launch a new "creator program" that will pay Redditors for high-karma activity on the site. This change is probably meant to accommodate this new feature.
how could they even have the cashflow to support that?
I'm guessing new deals with advertisers. These changes will incentivize more neutral, advertiser-friendly comments on their platform. I imagine that's going to make them more lucrative to advertisers going forward, so that their ads are shown next to harmless memes instead of bad-faith political arguments in cat pic subreddits.