I believe it’s suggesting the negative reviews are all people with COVID, with the spikes in negative reviews being spikes in COVID cases, based on the dates.
Covid causes loss of smell. Spikes in bad reviews of Yankee candles correspond with covid spikes. Not because of anything wrong with the candles. Because of something wrong with people's schnozzes. Specifically loss of smell due to covid.
So I'm guessing a competing company bought a bunch of bad reviews at the same time. But how did the second person put it in a graph? Is he really that passionate about protecting Yankee Candle from slander, or are those review reliability things more advanced than I thought...?
Ah, I didn't look at the dates very closely, thanks for clarifying. I didn't lose my smell after having covid, but I know others did, and I'd honestly forgotten about that symptom until you mentioned it. (Edit: it was actually @SmoochyPit@beehaw.org who mentioned that. Sorry. It's been a long day ...
I think it’s so funny to imagine the boardroom Yankee Candle version of Mr Burns deciding to offload a bunch of crummy product during a covid surge. Ingenious
Or maybe Yankee candles have a baseline error rate in their manufacturing, insufficient QA, and are more commonly purchased over the holidays. The charts show absolute number of reviews and only during the post-covid period. To be semi-meaningful it should show the "no smell" reviews as a percentage of all reviews and include pre-covid years as a comparison.