Why The $183 Billion Video Game Industry Can't Quit Microtransactions
Why The $183 Billion Video Game Industry Can't Quit Microtransactions
The video game industry cannot quit microtransactions. In fact, two of the largest video game companies in the United States — Electronic Arts and Take-Two Interactive — now make the overwhelming majority of their money from live-service games, subscriptions and in-game purchases, according to the...
So money? Long way of saying money
You need to pad the article enough to get 4 advertising spots and 2 auto playing videos somehow.
It's not just money, it's easy and recurring money!
Banks, businesses and companies have been doing it for years .... Ten cents here, fifty cents there, a dollar a month, 75 cents something else .... Especially grocery stores, they just nickel and dime pricing all the time .... and you ever notice the errors that happen at grocers? 9/10 it's a mistake in their favor and when you correct it, you're made to look cheap for wasting time on ten cents or fifty cents.
But add up all those transactions across hundreds, thousands or millions of customer transactions and it quickly becomes a multi million dollar windfall and everyone is completely unaware of it because we don't care about losing five cents.
I'm yet to spend 1 penny on MTX and any game that has them, I avoid. It has been satisfying. Indie is QQQ for me. The Q is of course quality.
This is the definition of late-stage capitalism.
Capitalism could be loosely defined as:
- Take something
- Add value
- Sell at a sustainable profit
Late-stage Capitalism replaces the last two stages with:
- Sell at a maximized profit
- Scour the sales path for any remaining money
- Grab it all
- Take back the thing you initially sold