100 million isn't that much when it comes to Meta. There's over 2 billion "active" Instagram users that all were prompted to download the app. That means only 0.005% of Instagram accounts fell for it.
I have no doubt that at least that many people tried it out. When I went to the Android App store, Meta was paying for a front and center promotion of Threads.
while you're correct based on instagram's numbers, the other commenter would be correct if it was a British billion which is a million millions. just a fun fact 🦄
milliard - love it ty for that. Reminds me of:
French: L'ananas
Italian: L'ananas
Icelandic: Ananas
Portuguese: O ananás
Swedish: Ananas
German: Die Ananas
people reported already having followers before ever using the platform, meaning all people automatically had an account created for them. that (and many other things) is also very legally problematic in the EU which is why the service isnt available here.
"An account was already created for them" because it's the same Meta account. You can just follow people when you start your account without them necessarily activating threads.