Nah, let it die already.

Does it bug anyone else when they say "World's richest billionaires"? Like yeah no shit captain redundancy, there's a word for them though, it's "people". They're just people. This billionaire identity building/mythmaking language has got to stop. Plus its just a way to not normalize gender neutral language/a drop in replacement for "world's richest men" that is technically gender neutral but carries an implication...