His obsession with the letter X is like that middle school kid who used to talk about how many girlfriends he got and how good he is at being a bad ass...
Basically, he's a less likeable version of Zane from Hypnospace Outlaw.
I guess he's claiming the font having that little white separation between parts of the letter is some unique identifier, but so many fonts and logos do this that I don't think it passes a distinctiveness test at all.