Apparently by super-fans of The Onion who wanted to save it when they saw it was for sale. And they have some great plans for it: fund it well, bring back ONN, keep the staff, and let them do whatever they want!
Many people have commented, since they were bought out by their (now previous) ownership that they really needed to be owned by someone who both understood them, actually liked them, and could fund them, even through periods when they might not always be “extremely profitable”. Their (now past) ownership wasn’t the type to be so patient with periods of unprofitably or the controversy that the publication might expectedly generate.
The Onion's owner said on Thursday that the satirical news site has been sold to a new Chicago-based firm created by four digital media veterans who are fans of the publication.