Google's Dysfunctional AR Division Plans Apple Vision Pro Clone With Samsung
Google's Dysfunctional AR Division Plans Apple Vision Pro Clone With Samsung
Ok, start the Cancelled by Google stopwatch now.
I give this one 26 months.
Stop it. It's not an "apple Vision pro clone". Its an AR/MR headset
Those have existed for fuckin years.
Classic apple bullshit to claim old tech
don't you know, apple invented wireless charging!
Invented mp3 players, touchscreens, smart phones, tablets, smart assistants, wireless earbuds, wireless charging, smart watches, AR goggles
oh wait.
The way I see it, there a pattern:
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Some companies rush some new tech to market and it’s clunky / not user-friendly / a flop.
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Apple releases their own version of same tech, but it has a refined user-friendly interface that’s popular and successful.
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The other companies work to revise their products to match Apple’s successful version.
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Haters all scramble to say “Apple didn’t do it first, blah blah blah…”
Apple releases their own version of same tech, but it has a refined user-friendly interface that’s popular and successful.
marketing
i'm not an apple hater either, this is just such an obvious one. It's AR glasses within their walled garden.
If you're not in the apple ecosystem it's even worse.
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Of course they are. 🙄
You know that its not new tech and not an innovation by apple, yea?
I just think it’s stupid for anyone to jump into this product space at this time unless they have something novel to add. I doubt this will be the case with an announcement that makes it already feel like a “me too” product.
We don’t even know if Apple is going to have success with their product, and already here come the competitors with “announcements”. Google already failed with Glass. Microsoft has also had no success with AR/VR outside of small military experiments.
But by all means, let’s get excited by a Google (who cancel everything) and Samsung (who copy everything) press release.
Why do this? Why not put the money into R&D and market research and come up with an AR device that would be mass market consumer friendly and accessible? Meta’s Quest 2 is doing very well and a device in the same price range with upgraded features would do well.
Google has R&D ADHD. They get halfway to refining good ideas and then drop them for the new shiny. From the interviews with engineers in the article it seems like it comes from senior management.
It definitely comes from up the chain.
Google promotes people who ship successful projects. So your managers are all people who have previously shipped something that was well received.
So they are very sure of their ability to ship the next thing and their ability to choose what's important. Amplify that each step further up you go.
My skip level was overall fairly levelheaded but had a wildly out of sync estimation on team inertia. (she got let go shortly after the layoffs from what I've heard). The further up the chain you got and it was clear that she was constantly getting pressure to ship.
It's not senior, or at least not just senior, it's the process.
You're doing it for your promotion packet, once you've got that in place you leave and your project falls apart because there is absolutely 0 interest or understanding for Sustaining engineering or really anything except "I Made this".
The smart people hop around while the slow ones try to milk out some promotions to keep going.
It's a catastrophe, and with the current downturn the politics is turning nasty.