I heard it's intentional, so that you're exposed to different products once in a while
For a period I was an IT consultant for a company dealing with Supermarkets. The owner taught me many things about this business. The grocery store has contracts with the suppliers telling at which level the product must be (people tend to buy what’s in the eye level) and how many columns of items the product will have (called facing IIRC). Like Hans Ketchup will be in the 4th shelf up and it’ll have 6 columns showing the front label. If the product is in a corner or in an island, everything is in the contract.
I’ve seen workers with papers printed with a picture of how the shelf must be organized.
He also told me about prices. Things that have the power of the brand will be always priced higher, like “product X will be priced 15% higher than the most expensive competitor in this store”.
That paper employees have is called a planogram. Some group in the corporate office creates them and sends them to the stores. They are supposed to match the type and size of shelving you have in a specific location. This only happens some of the time, the rest of the time, the manager gets upset you changed the planogram, even though it doesn't match what you have.
I'm a Hans ketchup man my myself. It's beat when eaten solo.
Buy more shit you don't need.
I stopped going for a while to one because they put the multipack crisps on the other side of the store to the larger bags though as I thought they'd just stopped stocking them
It's all well and good rotating things around but don't put stuff in nonsensical places
crips
I found those, but the bloods were MIA this time around!
🙃
Why does everyone in marketing think that's how my brain works? I have NEVER bought anything because of an ad or being "exposed" to it. I know exactly what I want every time I shop and I WILL tell an employee to fuck off if they approach me with the old "can I help you find anything?". Pushing something into my face only ensures that I will NEVER even think about purchasing the product.
Might be the slight autism though. Maybe other people don't work this way I don't know.
It doesn't matter to them if that's how your brain, personally, works. They're playing the percentages. It's how -most people's- brains work. And they're not operating on a one-visit basis.
I like to think that I'm pretty aware of this kind of thing, but I'm also fairly sure I've walked past a product on my odyssey to acquire milk or bread and thought "oh hey I should try that.." then picked it up at a later date. If you asked me why I did that at the time I'm not sure I could have given you a straight answer.
Sure, it's annoying for you. It's annoying for me, too, because it fucking works on me.
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There are times where there's something I want, but won't get it unless it happens to be convenient while getting things I need. Like ice cream; on my way out I'm going through exactly 1 frozen food aisle and if there's something else I want to check that's not in the ice cream aisle, then I just don't get ice cream (and if I do go through that aisle and I'm still unlikely to get it unless its on sale). The exposure only matters because being exposed to it means its convenient, not that I suddenly want something I hadn't considered.
Sucks for the employees too, it's such a hassle moving shit around to different shelves. But corporate likes to do it just so you get lost and spend more time looking at stuff you might be tempted to buy.
I usually shop in different places, as my location changes too frequently. I never learn the layout of any grocery store. For me, it doesn't matter if they re arrange stuff- I always have to figure it out anyway. Fortunately, I don't buy stuff spontaneously. Unfortunately, because finding stuff every time is so annoying, I don't always get everything on my list
Have you ever visited Costco? They don’t even label the aisles to name you go through each of them.
I first walked into a Costco in my 30s and asked a store employee why didn’t they have labels. The guy has no clue. But assured me it was by design and not an accident.
It's no mystery. People buy more stuff when they wander around the store looking for what they came for.
Not only do they not label any of the aisles but they shuffle things around the store periodically so nothing is where it was the last time you were there.
But they are laid out the same worldwide. Pork loins? At the back in the chiller. Toilet paper? Further round to the side after the vegetables. Vegas NV or Leeds UK, same place.
My Costco has had the protein shakes:
- in the medical section by the powders
- with the healthy snacks
- with the drinks
- in their own islands in front of the freezers
@J4g2F we don't like it because it dampens our effectiveness in getting grocery, it's usually get in > get wanted items > pay > get out
but when they change the layout it's now get in > find where they put the goddamn item > give up > get out
But we do it for your convenience ☺️.
Bullshit, you do it so we could search more, thus buy more shit we don't need, instead of being in and out.
I search for things I need right before I clock out on our app we use to stock the shelves because it tells you very precisely exactly where the tag for the item is located on the sales floor. The public app only gives you an aisle number.
We don't have shit like that here, we search for things we need or ask personel... if you can find one.
They've rearranged my favourite drugstore and had the audacity to even move the shelves around so some paths are simply blocked now. dramatic sigh
The has happened 6 months ago and I'm still mad.
I'm old.
lol
You should be mad. They make changes like that to increase the time you have to spend in the store to increase the chance that you buy more than you intended.
Yeah but it doesn't work on me... I hardly go there anymore because it is so inconvenient now... For me that is. I've spent quite a while every time I went there... Now... Only as long as I have to.
But I get the point - it is supposed to keep you meeting new things you haven't noticed before...
I'm in this picture and I don't like it.
I wouldn’t like paparazzi as well.
not what I meant, but still funny
Well you are looking good of makes you feel any better, I'm sure I'd look like trash if someone photographed me doing the groceries
Could just be “now you have to spend your money on boring stuff like milk, eggs, and bills”
Or the fact I love getting clothes for holidays because it means I have to buy less.
Thanks I'm not alone. My friends laughed at me when I was fed up about things not being in the same place.
As the day progresses you accidentally get stuck in traffic trying to pass through a road you knew had construction going on. 🤬
