You don't need a lot of marketing to prefer a basic but decent car for a third (or less) of the price of the average American car (read: truck). American cars are bloating like crazy, and even if the tracking is insane on a chinese car, it's no better on a domestic car. The American (and European) auto industry needs to get its act together and stop blaming consumers for not happily donating them stupid amounts of money and data
I have yet to see a single ad for a Chinese EV I am constantly seeing ads for trucks. I don't own a truck, I highly doubt I will ever own a truck. So either I am special (very doubtful) or no amount of effort will convince me that black is white and white is black.
Now sell me a low cost EV already and not some penis compensation device that guzzles fuel.