It's a play to try to fix the algo. Large creators have gaming the system down to a science and it's making the experience as bad as yaho... google search.
I was quite proud of my profile there. I had over 300 high quality photographs there taken by me and zero bullshit like pictures of meals etc. After using it for close to 10 years I had gained 32 subscribers and was getting around 10 likes on average. I just stopped posting and left. Why bother if no one is even seeing them. I'm not going to start spamming several posts a week just to please the algorithms, I post when I have something of value to show. This comes too late. I'm already gone.