Yeah, I totally respect that they have to make money. But the reality is 99% of programming languages are completely free and open source so I can't see it really succeeding if it isn't too. Which makes it a tough business.
I skimmed through the language docs because I can't be bothered with the PR video.
It appears to be a weird mishmash of Rust and Python (fully duplicating the Rust borrow checker). Honestly seems like a Julia competitor more than anything.
I see no notable innovations or killer features really. Just a lot of small tweaks and improvements that don't seem like they'll motivate anyone to adopt this. It will have to be attached to some other big product to have a chance.