Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does.
Sales people, advertisers, spam, all the same thing.
They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist.
And they really want to be famous, but have zero talent. Again, con artist.
Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.
Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.