It already has been successful for them for many years, starting with horizon zero dawn and god of war many years ago and that brought them console buys before later porting the sequels to pc for the same purpose.
This isn’t some new strategy for them, just a continuation of something that has already been successful.
If we are going with anecdotal evidence of a reddit comment as evidence. Then I'll throw in mine of I went from owning Playstations for exclusives to skipping it this gen, since I don't feel like dropping that much money to play earlier.