I’m very much not a conservative, nor am I too involved in politics, but I swear at the beginning what he was saying kinda made sense? I stopped “following” him a bit after that but from what I remember he wasn’t that bad at first. I hope at least, I was younger so I may remember only partially.
He was less insane in the early days, but it was mostly generic self-help stuff other than the occasional outburst against the liberal menace. "Clean your room, value yourself" sort of thing.
Like a lot of his stuff about sucking it up, cleaning your room, getting small victories, and preaching to an ignored male demographic landed well. But if you dig deeper he's not really selling anything a self help book wouldn't, and a lot of his other points veer off into standard Conservative Christianity.
And that's before he started getting really weird with the carnivore, culture war, drug use, etc. nonsense