time is just selective about targets. back in the 2000s, being gay publicly was being blasted on.Nowadays being gay is less of a problem publicly, however the hate is now towards being trans. their hate is very seasonal.
Is it really that inexplicable? Trump got millions of votes. 30% of the vote in France went to a right-wing party. There are a ton of people who think too much diversity is a problem in media. (Thankfully, no one outside of their circles takes them seriously, but still.)
Like, real talk, this whole culture war chud shit infects at least 30% of Anglos. (I'm lowballing here... don't want to know the real number.)
I am deep down sure it is a psyop. Conservative media is just given more prominence. It could be through the algorithm directly, or through them getting better add rates. Probably a bit of everything. Conservatism is good for business. So everyone has a vested intrest in pushing it.
The propaganda used in the gaming space is very similar to the propaganda used to agitate people against migrants. The right has recognised that gaming has had a specific type of audience for some time and is going through a sort of audience-change process as it grows. What they identified was that they could agitate among the audience that has already been in gaming for some time by posing those coming into the medium in the same way that migrants are posed, a force for bad that is changing their medium in a negative way that affects them.
EDIT: Expanding on this, the is essentially the agitated white man angry about the foreigners invading his country and taking his jerbs, except it's mildly changing things in videogames. Couple this with the fact the industry is getting worse due to the monetisation and corporatisation and the explanation for why everything is getting worse ends up being "the immigrants" instead of "the CEOs".
I probably sound partially mad for making this comparison but w/e it makes sense in my head.
Tangential note, but one thing I hate about techbros online is how whenever someone talks about how they’re struggling to get a job, immediately everyone blames “diversity hires” as if they’re only hiring black people and women, yet if you look at the numbers the tech industry is like 60% white and 90% male
Yeah, I work in tech and it's bullshit. Not diversity hires; the outrage. 9/10 times the "diversity hires" are just as competent and efficient as any white guy and often they are very good. There's a lot of "I will prove myself" attitude there. White guys are mad they can't coast by anymore. The jig is up.