The Manufactured Authenticity of Brett Cooper [Video essay by José]

A lot of people dismiss Brett Cooper as a female Ben Shapiro, and while there's a tiny bit of truth in that, I think there's a larger story here about how these right wing media figures take shape, and what it says about our desire for authenticity.

This video is really just a brief exploration of the idea, and some reflecting on how operating in this YouTube space incentivizes the performance of authenticity for financial gain. Something sadly not unique to being a political talking head.