Skip Navigation

YouTube looks to be testing server-side ad injection to counter ad blockers

9to5google.com YouTube looks to be testing server-side ad injection to counter ad blockers

YouTube's crackdown on tools that block advertising continues with server-side ad injection. The developer of...

YouTube looks to be testing server-side ad injection to counter ad blockers
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
239

You're viewing a single thread.

239 comments
  • In theory this could be beaten by using a link to a timestamp at 1 second in. If it starts at 0, it's an ad.

    • That would work for ads before the content, but not if they are spliced into the running video.

      • Use a timestamp link for now, if it gets a different time than requested, there's an ad.

        I'm sure some algorithm could be written to beat it. Still crappy overall but figured they'd do this sooner or later.

You've viewed 239 comments.