Entrusting our speech to multiple different corporate actors is always risky. Yet given how most of the internet is currently structured, our online expression largely depends on a set of private companies ranging from our direct Internet service providers and platforms, to upstream ISPs (sometimes....
Ethics aside, my ISP can't even give me the speeds I'm paying for or a connection that doesn't go down semi regularly. Who the hell would even think that they're the ones to implement this from technical standpoint?
That's it. If they want to provide any more features, they need to be optional. If I want censorship, sell me a router or something that can filter content. But that should be a separate piece of equipment that competes with other similar devices.