How ‘Inside Out 2’ Broke Hollywood’s Box Office Curse

Not as good as the Variety puff piece would have you believe, but not bad

Here is a summary

https://editorial.rottentomatoes.com/article/inside-out-2-first-reviews/

Idiots. It is following an original and genuine idea that has broad emotional appeal. THAT is why it is doing well.

This is the best summary I could come up with:

That was the vibe on the morning of June 17 when Disney Entertainment co-chairman Alan Bergman cracked open the champagne to toast those who had worked on the making and marketing of Inside Out 2, which is the year’s first box office blockbuster.

For its part, Pixar delivered a film that has won over both critics and audiences in continuing the story of Riley, who is now 13 and must contend with a new crew of emotions invading her head in addition to the old standbys, led by Joy (Amy Poehler).

Everybody has turned 13, or will, and you’re going to be flooded with a whole new set of emotions,” says recently promoted Walt Disney Studios exec vp of marketing Martha Morrison, who ran the campaign (she was also in charge of Kingdom of the Planet of the Apes, which had been one of the few solid swings of summer).

Inside Out 2 is on fire across Latin America and is pulling in near-record numbers in numerous markets, including Mexico, where it earned $30.2 million to rank as the second-biggest start of all time.

The marketers knew they were going to get younger adults based on the response to early teasers and so, among other things, organized a “college footage tour” and screened the first 35 minutes of the film at 20 universities in the U.S.

The nostalgia factor is also in full force overseas, including in South Korea where young affluent women knowns as “YAFs” wield huge consumer power.

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