Kendrick Lamar Unveils New Verse in Drake Diss ‘Euphoria’ at ‘Pop Out’ Concert in Los Angeles
The concert was livestreamed by Amazon Music and its hip-hop/ R&B brand Rotation as part of the company’s “Forever the Influence” celebration of Black musicians and creatives for Black Music Month.
There is something deeply ironic about Kendrick Lamar saying "fuck the industry too", on stage, to a massive crowd, sponsored by one of the largest companies in the world.. https://youtu.be/8T5VxlU6HbY?si=MFQkI43fl9QYFSqP&t=9412
Others have given the rap beef context, but nobody has mentioned why a blood would have been on stage or why that was significant. At the end of the concert, Kendrick got a bunch of people from a bunch of LA gangs on stage and made a big show of unity.
TMZ article - mainly as a source, the article itself isn’t fantastic