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Can someone explain me USA obsession with prom and similar school rituals?

I just don't get it... Why is that important, especially for kids now, that feel like they need to do a YouTube video asking for a date or doing some meme stuff. Some teens even hire the hottest celebrity or ask them to appear in their prom? This is so bizarre for me, all that just for a frivolous night.

In my country prom was a thing but nowhere near as theatrical, I didn't went to either my prom trip or the party. Also skipped half of my middle school trips.

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