What would you consider your threat model?

I was watching Eric Murphy's video on "Privacy faigue" and it certainly provided some food for thought. (https://www.youtube.com/watch?v=Ab6ryHD_ahQ)

I like how he conceptualizes privacy as multilevelled, with no one-size-fits-all solution, which should be tailored based on the individual's threat model.

So, with that in mind: what would y'all consider your threat model?

As far as I'm concerned I suppose my main goal is to avoid advertisements, particularly targeted advertisement. Additionally I would obviously like to avoid getting hacked, but I know I'm not being targeted particularly (and wouldn't be a worthwhile target anyway). Curious to see if I have any obvious blindspots that could be remedied based on everyone else's answers.