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Love it.
"Hey, you know what would be a good way to advertise our system? Let's just give children nightmares for about 40 seconds and then splash our logo on the screen at the end."
It worked because I still remember it now ;)
I think most ads for consoles in the early 2000s were like that, at least for ps1, ps2 and the original xbox. Not necessarily nightmare fuel, just "weird" stuff unrelated to the console or games.
Watching this gave me Aphex Twin vibes. Then I discovered it was directed by Chris Cunningham. So yeah, that’s why
Oh wow, that explains a lot!
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