Some nazis are just stupid and don't understand that this depiction is not an endorsement, but there's a good proportion (don't know the percentage) that are doing the "yes, but unironically" thing. The 40k lore is conductive to this because as the GW's statement points outs it's not a "ha-ha" kind of satire.

Makes sense. "Death of the author" is a double-edged blade.

I'm not really into 40k, but my group to played the Dark Heresy ttrpg for a bit and I could never figure out how this kind of satire supposed to work. Like the book took pains to make Inquisition or Space Marines or whatever seem as cool as possible, not ridicule them. Novels and faction (?) books might be different, I dunno.

People on twitter are angry and calling GWS a "nazi bar". Then again I know leftists who swear by the setting...