Are they using the beta v555 Nvidia drivers? I, and a lot of other people, are having a lot of issues with the current stable ones not supporting implicit sync.
FWIW the cyber truck is a luxury option - if you can choose a cyber truck, you can a bunch of other, more reasonable options. That's not true of cheap food and many other things.
My interpretation is that companies will spend a lot of effort analyzing human behavior, to find underlying motivations and trends, but won't apply that analysis to themselves as a business and ultimately just pursue the line going up no matter the consequences.